How will mobile affect performance marketing?

From the impact of mobile on affiliate tracking to the benefits and pitfalls of using voucher codes as part of an affiliate programme, here we present an overview of the challenges facing agencies and networks, the measurable advantages of using an affiliate programme and what we can expect from the market in the future.

In a series of articles, we’ll be looking at the industry response to the questions posed, giving an insight into this ever-evolving discipline. Here we speak to industry news resource A4u, performance marketing agencies LinkShare, Click Consult and Found, and affiliate network Affiliate Window.