Coca-Cola launches Beat Wall as part of its Olympic campaign
Coca-Cola, which yesterday unveiled its Olympics TV campaign, has now revealed a giant urban artwork, Beat Wall, to help launch its Move to the Beat campaign. The Beat Wall, created by young artists Neil Edward, Hadley Ever and Smug, tells the story of how the sounds of sport and music were fused together by producer Mark Ronson, with lyrics and vocals provided by Katy B. The two have created the song for the Olympic Games campaign, Anywhere in the World. Mark Ronson said: “Move to the Beat is all about getting teens excited about London 2012 by tapping into their passion for music and fusing it with sport. “The Beat Wall uses urban culture to excite and engage teens and is a really cool way of inspiring teens to get involved with the London 2012 Olympic Games.” The 25 metre wide by 10 metre tall Beat Wall is situated in Hackney.