Rain Communications to boost tourism for Sudeley Castle
Rain Communications UK has been appointed to manage a national media campaign for Sudeley Castle. The agency’s brief includes the promotion of the heritage site, while it will also aim to drive an additional 20,000 visitors per year to the castle. Rain will release a six-month calendar of events to boost footfall, in anticipation of the growth of the ‘staycation’ in 2012. Delia Hyde, managing director of Rain and PR experts Alison Wood and Katie Blake will be working alongside Sudeley Castle’s national marketing & local PR agency Media Eden, as well as tourism partners Visit Britain and Visit England.