14 February 2012 - 4:52pm | posted by | 0 comments

Warburtons cooks up 'Toastcard' Facebook app

Warburtons cooks up 'Toastcard' Facebook appWarburtons cooks up 'Toastcard' Facebook app

Warburtons has launched a new Facebook app which allows users to send a virtual piece of toast inscribed with a personalised message.

The 'Toastcard' app, created by BETC London, is part of Warburtons' new £8.2m marketing campaign.

Each slice of 'toast' can be customised with an illustration or message using a virtual butter knife and a selection of spreads.

Matthew Charlton, CEO of BETC London, said: "We hope that this idea will allow many to share digitally in an idea that encapsulates the passion, fun and warmth that the Warburtons people, the Warburtons product and the Warburtons brand all have inherently.”

The app can be found at facebook.com/warburtons

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...