14 February 2012 - 4:52pm | posted by | 0 comments

Warburtons cooks up 'Toastcard' Facebook app

Warburtons cooks up 'Toastcard' Facebook appWarburtons cooks up 'Toastcard' Facebook app

Warburtons has launched a new Facebook app which allows users to send a virtual piece of toast inscribed with a personalised message.

The 'Toastcard' app, created by BETC London, is part of Warburtons' new £8.2m marketing campaign.

Each slice of 'toast' can be customised with an illustration or message using a virtual butter knife and a selection of spreads.

Matthew Charlton, CEO of BETC London, said: "We hope that this idea will allow many to share digitally in an idea that encapsulates the passion, fun and warmth that the Warburtons people, the Warburtons product and the Warburtons brand all have inherently.”

The app can be found at facebook.com/warburtons

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...