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Origination appoints new lead creative to team

Digital media agency Origination has announced the promotion of Emma Duerden as lead creative. Duerden has previously worked on campaigns for Manchester Airports Group, Lee Valley Regional Park and Derbyshire County Council when she held the role of senior creative. Valerie Leatt, agency director, said: “2012 is already proving to be a busy year for Origination and Emma is the perfect candidate to lead our creative studio. “We are delighted she has accepted this new role as Origination progresses in 2012 and looks to maxmimise return on investment for existing and new clients."

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