BrandAlley launches mobile site with aim for 10% revenue from mobile

BrandAlley has launched its first mobile-friendly website with the aim of doubling its mobile sales figures for 2012.

The mobile site for the private sales etailer was built by Usablenet and is fully accessible through any smartphone or tablet device.

Melissa Littler, BrandAlley marketing and PR director, said: “Recent consumer research commissioned by BrandAlley clearly demonstrates more people are researching and shopping via their smart phones or tablet. We found that 40% of shoppers have already bought products via a mobile device. With online access via mobile forecast to outgrow computers in 2014, we're ready and able to take advantage of this. We plan 10% of our revenue next year will come via mobile, and it will be critical to our future growth.”

Nick Taylor, Usablenet chief executive, added: “BrandAlley has established itself as the leader in online flash sales, and extending to a mobile channel adds great value to consumers who can now access these limited-time offers while on the go. BrandAlley members can now have a successful shopping experience hunting for their favorite bargains via their mobile phones, anytime, anywhere, and never miss a sale.”

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