9 February 2012 - 9:16am | posted by | 0 comments

WPP to establish 'Team News’ division following News International tie-up

WPP to establish 'Team News’ division following News International tie-upWPP to establish 'Team News’ division following News International tie

Advertising giant WPP is to assemble a dedicated news unit, dubbed ‘Team News’, after winning a £28m advertising contract with Rupert Murdoch’s News International.

The multi-disciplinary unit will comprise the pick of talent from across WPP’s business and is expected to commence work following a pitch process amongst WPP’s ad divisions.

NI’s chief marketing officer, Katie Vanneck-Smith, said that WPP scooped the lucrative work on account of their “long relationship” with NI.

Vanneck-Smith added: "We haven’t finalised the brief yet but we are looking at a closed pitch within WPP group."

Brand Republic speculates that this closed pitch is expected to involve CHI & Partners, Grey London and Rainey Kelly Campbell Roalfe/Y&R.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...