9 February 2012 - 9:16am | posted by | 0 comments

WPP to establish 'Team News’ division following News International tie-up

WPP to establish 'Team News’ division following News International tie-upWPP to establish 'Team News’ division following News International tie

Advertising giant WPP is to assemble a dedicated news unit, dubbed ‘Team News’, after winning a £28m advertising contract with Rupert Murdoch’s News International.

The multi-disciplinary unit will comprise the pick of talent from across WPP’s business and is expected to commence work following a pitch process amongst WPP’s ad divisions.

NI’s chief marketing officer, Katie Vanneck-Smith, said that WPP scooped the lucrative work on account of their “long relationship” with NI.

Vanneck-Smith added: "We haven’t finalised the brief yet but we are looking at a closed pitch within WPP group."

Brand Republic speculates that this closed pitch is expected to involve CHI & Partners, Grey London and Rainey Kelly Campbell Roalfe/Y&R.

Don't miss out... Get your Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...