Kraft steals PepsiCo’s senior global director of digital and social media

Kraft Foods has appointed PepsiCo’s senior global director of digital and social media Bonin Bough as VP of global digital and consumer engagement.

It has not been said whether Bough will be associated with the grocery or confectionary part of the business, when Kraft separates them out into two companies later in the year.

In his new role, he will oversee digital communications, establishing new partnerships with online platforms and developing strategies.

He was named as one of the 100 most creative people in business in 2011 by Fast Company.

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