9 February 2012 - 5:07pm | posted by | 0 comments

Kraft steals PepsiCo’s senior global director of digital and social media

Kraft steals PepsiCo’s senior global director of digital and social mediaKraft steals PepsiCo’s senior global director of digital and social

Kraft Foods has appointed PepsiCo’s senior global director of digital and social media Bonin Bough as VP of global digital and consumer engagement.

It has not been said whether Bough will be associated with the grocery or confectionary part of the business, when Kraft separates them out into two companies later in the year.

In his new role, he will oversee digital communications, establishing new partnerships with online platforms and developing strategies.

He was named as one of the 100 most creative people in business in 2011 by Fast Company.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

23 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...