Tribal DDB appointed to create interactive experience for The Guinness Storehouse

Diageo has appointed Tribal DDB to develop and creative features that enhance the experience for visitors to The Guinness Storehouse

The appointment, following nine-way-pitch, sees the agency briefed with the design of a new interactive area for the attraction which will aim create ‘a seamless digital experience’ for visitors.

Initially launching on 17 March, the experience will continue to be enhanced throughout April, May and June, with DDB set to be involved in the continued development of the experience over the following three years.

Lisa Fitzsimons, marketing & sales manager, at Guinness Storehouse said, “The redevelopment of the Guinness Storehouse is an extremely important project for us, we want to create a truly world class digital experience within the Storehouse that rests the benchmark for visitor entertainment and engagement.”

Tom Roberts, managing director of DDB Tribal, added; “Following on from successful campaigns in 2011, it’s great to start the New Year by securing a project of this scale and fully exploiting our digital expertise. Having the opportunity to work with an internationally recognised visitor attraction and brand is a fantastic coup for Tribal DDB.”

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