This is the Super Bowl ad that's really different. It's more like a tech history book. Rather than celebrities like Justin Bieber (last time) Best Buy have chosen to go with Silicon Valley genius Philippe Kahn telling how he invented the "first Polaroid of the 21st century" .
Pictured in front of a wall of old cameras, he says, "I'm Philippe Kahn and I created the camera phone."
Khan sent that first photo via phone in 1997 to 2,000 people. It was a picture of his newborn daughter Sophie , sent from the maternity hospital.
"The ah-ha moment was really the moment I realized that 2,000 people were going to get that very first picture," Kahn says in the ad. "This is 1997. The web was 4 years old then."
Kahn, founder of successful companies - Borland, Starfish Software, and LightSurf Technologies takes 83 seconds to tell us more.
He goes on,"It's not like people hadn't put lenses in phones yet but what I had done is basically built the first Polaroid of the 21st century, the first camera, the first phone that can point, shoot and share instantly."
Kahn told the San Jose Mercury News in an email that people like the ad.
"One of the most impactful creations/inventions of the 21st century happened here in Santa Cruz," he wrote.
It's a good story, well told. Will it send more customers through the doors of Best Buy? You decide.
As for his latest venture, "MotionX is booming," wrote Kahn. "We are hiring great software engineering talent: young people with fire in their belly who want to make a better world."