New World creates new brand image created by Home

Last year New World launched a nationwide hunt for a member of the public to work with the brand as a social media ambassador, blogger and trend spotter, with London-based Fiona Maclean receiving the job following a Facebook vote in autumn.

Jon Brennan, commercial manager at New World, said: “This is an exciting time for New World, with the new branding and strapline reflecting our position in the market, appealing to a younger style-conscious audience looking for on-trend, practical appliances at an affordable price point.

“Fiona’s appointment coincides with the rebrand perfectly. Working as our roving reporter and social media ambassador, she will also play a vital role in creating compelling online content for our target market as well as feeding in to new product development.”