Digitas has today announced the appointment of Olivia Yabsley as vice president of brand content.
Previously client partner and content director at AnalogFolk, Yabsley will be responsible for leading content projects delivered across multiple platforms, including online, TV, mobile and social media.
She said: “I am absolutely thrilled to be joining Digitas and to be working with such a strong team of industry leaders. I feel there is a real opportunity for Digitas to take the lead in being the partner of choice for brands who want to reach global success with their content strategies and entertainment properties.”
Mark Beeching, worldwide chief creative and strategy officer at Digitas, added: “Olivia is a new breed of hybrid talent. Her rare skills make the vital connection for clients between their socially networked customers, big content and business goals.”