26 January 2012 - 2:05pm | posted by | 0 comments

Love creates new TV ad for Diageo's Johnnie Walker Blue Label

Manchester agency Love has revealed its latest work for Diageo - a TV campaign to promote Johnnie Walker Blue Label in China.

The 60 and 30-second 'True Rarity' commercials were directed by American film director Zoe Cassavetes, who is also known for her commercial work with luxury brands Louis Vuitton and Miu Miu.

Love developed the concept, wrote the script and provided the creative direction for the ads which will air initially in China.

The ads feature a rare white tiger and aim to reflect that only one in 10,000 casks are hand-selected to create the Blue Label whisky.

Love's Mike Hughes, who headed up the creative on the campaign, said: "We wanted to create an emotionally engaging film that would position Johnnie Walker Blue Label as a luxury brand."

Agency account director Caroline Whittaker added: "Traditionally Blue Label would have been considered a masculine drink but increasingly it resonates with a mixed audience. This latest campaign provides a new approach and reflects this change in direction."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...