Sherry designs Kick It Out annual review
Design agency Sherry has created the annual review for Kick It Out, the campaigning organisation that works to banish racism from football. Sherry was briefed in December to design a new look and feel for the publication and to develop a visual language that would help the organisation "engage and communicate with its growing audiences". A series of fluid graphic lines that weave through the imagery in the book are intended to act as "a metaphor for Kick It Out's work that runs through the core of the sport". It also heavily features testimonials from supporters, ambassadors, community leaders and players to provide evidence of the difference Kick It Out is making to football. Danny Lynch, Kick It Out's media and communications officer, said: "There is a wealth of work Kick It Out completes over the course of a year. And, unlike many other organisations within the game, the traditionally quiet time of summer marks the advent of grass roots tournaments, schools and inner city community projects, so downtime for the campaign is at a premium. “To that end, compiling our annual report can be a daunting task. With the support and guidance of Sherry we're able to produce a document which doesn't scrimp on information and which appeals to all of our many target audiences, ranging from players to administrators, educationalists and community leaders." Kick It Out's 2010/11 annual review was officially launched yesterday.