The Scotsman enters ‘new era’ with launch of an iPad application
The Scotsman today claimed a “new era” for the newspaper with the launch of an application that will allow readers to access the paper via an iPad. In a page three news story, the paper proclaims: “The Scotsman iPad application, via the iTunes App store, breaks new ground as Scotland’s first dedicated multi-media news iPad app. “Readers will be able to download the daily edition of the newspaper and flick through a digital version that looks identical to the printed product. “In addition, the app will offer regular updates on Scottish, UK and international news, business and sport throughout the day. The iPad will have exclusive content that cannot be accessed through our regular website.” The Scotsman’s editor-in-chief, John McLellan, explains to readers: “This is a major development which keeps The Scotsman up to speed with the latest media technology. “Devices such as the iPad will play an increasingly dominant part in the way people access information and this is one of the most important steps forward in The Scotsman’s 200-year history. “It is a very different experience to reading online and having been at the forefront of that newspaper revolution over ten years ago it is fitting that we are in the midst of this one.” Scotsman Publications’ managing director Andrew Richardson added: “We are delighted to announce the launch of The Scotsman iPad app, which ensures that we remain at the forefront of multimedia development in Scotland. “The Scotsman app offers the best of both worlds, giving readers the choice of either leafing through the pages of The Scotsman newspaper or of reading the content in a digital format, with live news, video and enhanced use of photographs.” The Scotsman iPad app will be available for free for the first 30 days when users first download it, after which there will be a monthly subscription of £7.99.