13 January 2012 - 3:37pm | posted by | 0 comments

Sony Ericsson appoints The Gild for Xperia branding brief

XperiaXperia

Sony Ericsson has hired The Gild to work on brand strategy, architecture and guidelines for its Xperia smartphone brand.

The brand consultancy will work with an international Sony Ericsson team based in London, Sweden and Japan.

Simon Massey, managing director of The Gild, said: "The smartphone market is among the most dynamic sectors and it is a once in a lifetime opportunity to work with Sony Ericsson on this brief."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...