13 January 2012 - 3:37pm | posted by | 0 comments

Sony Ericsson appoints The Gild for Xperia branding brief

XperiaXperia

Sony Ericsson has hired The Gild to work on brand strategy, architecture and guidelines for its Xperia smartphone brand.

The brand consultancy will work with an international Sony Ericsson team based in London, Sweden and Japan.

Simon Massey, managing director of The Gild, said: "The smartphone market is among the most dynamic sectors and it is a once in a lifetime opportunity to work with Sony Ericsson on this brief."

Don't miss out... Get your Design news by email

See all specialist newsletters

73 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...