The Express Group and OK! Magazine has entered a partnership with TeePee Games that will see the platform power OK! Games, a social gaming portal for the OK! Magazine UK Facebook group.
The app will be available via the OK! Magazine UK fan page on Facebook, alongside a fully branded OK! Games Android store, with over 200 top mobile games available to download.
Geoff Marsh, online editor at OK! Online, said: “We’ve been looking to engage with our social networking audience in different ways for a while now and, with OK! Games, we believe we have found a new and innovative solution to do this. TeePee Games has provided us with a great new way to interact with our readers and promote OK! Magazine in a way which sets us apart from the crowd.”
Tony Pearce, CEO and co-founder at TeePee Games, said: “This is a great venture for TeePee Games and it really shows off our proprietary technology and how this can be used by huge consumer brands to engage, on another level, with their audience.
“We’re delighted to be partnering with OK! Magazine to launch something truly exciting for their readers. OK! Games will keep their online audience extremely engaged with the brand, and will keep them coming back for more.”