9 January 2012 - 1:46pm | posted by | 0 comments

Macleans sponsors Dancing on Ice for third year

Macleans teams with Dancing on IceMacleans teams with Dancing on Ice

Toothpaste brand Macleans is sponsoring ITV's Dancing on Ice for the third year in a row.

The celebrity skating show returned last night and will be on air until 25 March.

During this time Macleans will run an on-pack promotion giving customers the chance to win a £5,000 makeover.

"Our sponsorship of Dancing on Ice has proved highly successful and we are really proud to be associated for the third year,” said Carla Speering, a brand director at GlaxoSmithKline Consumer Healthcare.

“On average 9 million viewers watched each episode last year and the huge popularity of the show is expected to drive awareness and sales of the Macleans’ range once again in 20122. We encourage retailers to stock up now to maximise sales.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum DREAM Awards

02/06/2015
Not only do brands need big ideas, they need big ideas that...

The Future Factory: Winning New Business Via Email

02/06/2015
The Future Factory, new business generating agency based in...

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...