9 January 2012 - 1:46pm | posted by | 0 comments

Macleans sponsors Dancing on Ice for third year

Macleans teams with Dancing on IceMacleans teams with Dancing on Ice

Toothpaste brand Macleans is sponsoring ITV's Dancing on Ice for the third year in a row.

The celebrity skating show returned last night and will be on air until 25 March.

During this time Macleans will run an on-pack promotion giving customers the chance to win a £5,000 makeover.

"Our sponsorship of Dancing on Ice has proved highly successful and we are really proud to be associated for the third year,” said Carla Speering, a brand director at GlaxoSmithKline Consumer Healthcare.

“On average 9 million viewers watched each episode last year and the huge popularity of the show is expected to drive awareness and sales of the Macleans’ range once again in 20122. We encourage retailers to stock up now to maximise sales.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...