22 December 2011 - 8:28pm | posted by | 0 comments

Yahoo pulls down big sign in San Francisco. Now what can THAT mean?

Where the  world checks in... but no longerWhere the world checks in... but no longer

The people of San Francisco must really have thought Yahoo was pulling out and moving to China when they saw their famous giant purple, neon-lit billboard being dismantled this week.

The billboard has greeted drivers as they approached the Bay Bridge for 12 years with the slogan- "Yahoo! Where the world checks in daily."

It went up in 1999, when Yahoo was a youngster - and leading the dot-com boom.

But California can relax. In fact as we reported earlier, Yahoo is contemplating an $18 billion deal which will see it getting rid of many of its Asiatic interests and reinvesting in California.

The reason for pulling out of the prime advertising spot appears to be simply . . . MONEY.

A Yahoo spokesperson told the San Jose Mercury News that the company is focused on "new and innovative ways" to market itself. Perhaps, Yahoo might have thought just a bit about how pulling down the sign might look!

Anyway the space, managed by Clear Channel, is yours for as little as $65,000 a month. Maybe Google will take it up.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

7 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...