The people of San Francisco must really have thought Yahoo was pulling out and moving to China when they saw their famous giant purple, neon-lit billboard being dismantled this week.
The billboard has greeted drivers as they approached the Bay Bridge for 12 years with the slogan- "Yahoo! Where the world checks in daily."
It went up in 1999, when Yahoo was a youngster - and leading the dot-com boom.
But California can relax. In fact as we reported earlier, Yahoo is contemplating an $18 billion deal which will see it getting rid of many of its Asiatic interests and reinvesting in California.
The reason for pulling out of the prime advertising spot appears to be simply . . . MONEY.
A Yahoo spokesperson told the San Jose Mercury News that the company is focused on "new and innovative ways" to market itself. Perhaps, Yahoo might have thought just a bit about how pulling down the sign might look!
Anyway the space, managed by Clear Channel, is yours for as little as $65,000 a month. Maybe Google will take it up.