Help us improve our website. If you have any feedback please let us know.

Heineken appoints We Are Social as social media agency for Bulmers and Jacques

Heineken has appointed We Are Social as its social media agency for Bulmers cider and Jacques cider in the UK.

The agency is currently planning activity for next year, beginning in January, which will include the development of a full creative and strategic plan, drawing upon social media research and insight, while working with other agencies involved with both brands.

Seb Robert, account director at We Are Social, commented: “Bulmers and Jacques are fantastic brands with strong stories to tell. Social media is a great channel for them to communicate these in an interesting and relevant way. And of course, with all drinks brands, there’s a crucial need to understand how you are being discussed and to ensure that all messaging is responsible. It’s a really interesting brief and we have got an exciting year ahead.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff