WPP's 24/7 Real Media acquires Panache
WPP has acquired digital video advertising company Panache through its marketing technology business 24/7 Real Media.
The assets of Los Angeles based Panache, which was founded in 2006 and now employs 17 people, sees 24/7 Real Media expand its technology offer.
The company’s client list includes Fox News, CBS, MTV Networks and Channel 4.