6 December 2011 - 3:42pm | posted by | 0 comments

Time Out targets London Underground users with week-long CBS Outdoor partnership

Time Out targets London Underground users with week-long CBS Outdoor partnershipTime Out targets London Underground users with week-long CBS Outdoor

Time Out has partnered with CBS Outdoor to showcase the best of what’s on around London to commuters across the city’s tube stations.

The campaign, produced by Signal TV, will see London specific content run on XTP Screens in the form of digital advertorials, which will feature as recommendations that are updated daily.

Produced by Signal TV, the campaign will run from mid-December into New Year, featuring content from Time Out. Sunday and Monday will see theatre exhibitions and event recommendations for the week ahead offered, while Tuesday and Wednesday will include ‘film of the week’ recommendations, while bar and restaurant suggestions will run from Thursday through to Saturday.

Facebook and Twitter fans of Timeout will also be able to recommend exhibitions, restaurants, films and plays as well, with the best recommendations being judged by Time Out and featured on the screens.

Ben Cordle, marketing manager for Time Out, commented: “London is one of the most dynamic and constantly evolving cities on the planet, where the option of things to do is ever-changing and almost infinite…Time Out has never run anything like this before, so to get our content out to Londoners in such an engaging way is a win for everyone.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Helping the South West’s leading shopping centre embrace digital

28/04/2015
Based on the outskirts of Bristol, The Mall at Cribbs...

Plan It Day. Do It Day

28/04/2015
Later this year some of the world's leading brands,...

Ski action shot

27/04/2015
An action picture from a photo shoot with Ski Basics in...

Lucozade Powerleague Playermatch: Keeping 5-a-sides alive

27/04/2015
Why With over 8 million visitors per year and over 7,500...

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...