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Coca-Cola backs Think! festive drink driving campaign with bogof offer

Coca-Cola has partnered with anti-drink drive campaign Think! To offer drivers a buy one get one free (bogof) offer on soft drinks over the Christmas period.

As part of the Government’s £660,000 campaign, which will run across radio, posters, online and targeted Facebook advertising, Coca-Cola will also reward designated drivers in over 8,000 pubs and student union bars with a free soft drink when they buy another.

Participating venues can be found through the Pub Finder toold that has been added to Coca-Cola.co.uk and Coke Zone, which has been redeveloped to be mobile friendly.

To promote the offer, festive-themed posters, banners, drinks mats, table cubes, window decals, Santa hats and signage will direct consumers to claim their free Coca-Cola and Diet Coke.

Road safety minister Mike Penning said: "Our Think! campaign makes it clear that drivers who get behind the wheel over the limit risk losing their licence as well as facing a fine and even a prison sentence.

"We are also teaming up with Coca-Cola and pub chains across the country to reward designated drivers as part of our Drive Friendly initiative, as well as reminding people of the consequences of getting a drink-drive conviction.

"No one wants to spend their Christmas in a police cell. My message is clear: don't drink and drive."

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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