Coca-Cola has partnered with anti-drink drive campaign Think! To offer drivers a buy one get one free (bogof) offer on soft drinks over the Christmas period.
As part of the Government’s £660,000 campaign, which will run across radio, posters, online and targeted Facebook advertising, Coca-Cola will also reward designated drivers in over 8,000 pubs and student union bars with a free soft drink when they buy another.
Participating venues can be found through the Pub Finder toold that has been added to Coca-Cola.co.uk and Coke Zone, which has been redeveloped to be mobile friendly.
To promote the offer, festive-themed posters, banners, drinks mats, table cubes, window decals, Santa hats and signage will direct consumers to claim their free Coca-Cola and Diet Coke.
Road safety minister Mike Penning said: "Our Think! campaign makes it clear that drivers who get behind the wheel over the limit risk losing their licence as well as facing a fine and even a prison sentence.
"We are also teaming up with Coca-Cola and pub chains across the country to reward designated drivers as part of our Drive Friendly initiative, as well as reminding people of the consequences of getting a drink-drive conviction.
"No one wants to spend their Christmas in a police cell. My message is clear: don't drink and drive."