Revolver Entertainment's campaign for British film Anuvahood took home the Grand Prix at the inaugural Social Buzz Awards held at Wembley Stadium last night.
The Social Buzz Awards were established to recognise the best in social media communications in the UK. Along with the overall award, Revolver Entertainment also won the prize for Best Integrated Campaign.
Chair of the judging panel, Brazen digital director Paul Fabretti, lauded the Anuvahood campaign for demonstrating "a fantastic understanding of both audience and channels".
The Chairman's Award went to Illegal Jack's South West Grill for its customer-driven music videos while Seventy Seven PR won Social Media Team of the Year.
You can see the results in full below. As well as the awards, guests took part in an attempt to break a Guinness World Record for the Most People Bird Calling.
Grand Prix
AWARD
Company: Revolver Entertainment
Client: Revolver Entertainment
Title: ANUVAHOOD - THE SOCIAL MEDIA CAMPAIGN THAT TURNED A LOW BUDGET FEATURE FILM INTO A BOX OFFICE HIT
Chairman’s Award
AWARD
Company: Illegal Jack's South West Grill
Client: Illegal Jack's South West Grill
Title: Customer-Driven Music Videos!
Social Media Team/Individual of the Year
AWARD
Seventy Seven PR
Best use of Twitter
AWARD
Company: Opta
Client: Opta
Title: Opta Joe & Family
Best use of Facebook
AWARD
Company: TBG Digital
Client: Heineken
Title: Music matcher
Best use of Group/Community
AWARD
Company: Anomaly
Client: Sony Music
Title: Vaccines Video
Best Use of Check in/Location Based Services
AWARD
Company: Shelter Scotland
Client: Shelter Scotland
Title: Social Media for Social Good: Shelter Scotland and Foursquare
Best use of Photosharing
AWARD
Company: Crayon
Client: Sony UK
Title: Sony World Photography Awards
Best use of Video
AWARD
Company: 1000heads
Client: Nokia
Title: N8Producers
AWARD
Company: Seventy Seven Social
Client: Nintendo
Title: Flipping Out With Aardman
Best Blog
AWARD
Company: Which?
Client: Which? Conversation
Title: A blog where your comments have an impact
Best Innovation
AWARD
Company: Geronimo
Client: Guinness (Diageo)
Title: Sharing a pint on the ‘Friendliest Day of the Year’
Best App
AWARD
Company: Gondola Group
Client: Pizza Express
Title: Payment App
Best Copywriting
AWARD
Company: Evidently
Client: David Cornfield Melanoma Fund
Title: Dear 16-year-old-Me
Best Meme
AWARD
Company: Evidently
Client: David Cornfield Melanoma Fund
Title: Dear 16-year-old-Me
Breakthrough Website
AWARD
Company: Naked Wines
Client: Naked Wines
Title: Don't Debate. Prototype
Best Social Media Customer Service Strategy
AWARD
Company: Fishburn Hedges
Client: BBC TV Licensing
Title: ‘Customer relations support in a new world’
Best Stunt
AWARD
Company: 1000heads
Client: F-Secure
Title: Be Smarter Than John
Best Socially Responsible Initiative
AWARD
Company: Delib
Client: Department of Energy and Climate Change (DECC)
Title: My2050
AWARD
Company: TBWA\Manchester
Client: The Co-operative Group
Title: Join the Revolution launch
Best FMCG Social Media Strategy
AWARD
Company: TBG Digital
Client: Heineken
Title: Music matcher
Best Travel / Leisure / Sports Media Strategy
AWARD
Company: SapientNitro
Client: Foot Locker Europe
Title: Sneakerpedia
Best Retail / E-Commerce Social Media Strategy
AWARD
Company: FreshNetworks/ TM Lewin
Client: TM Lewin
Title: "Off the Cuff" - TM Lewin's social media hub
Best Charity / Not for Profit Social Media Strategy
AWARD
Company: Which?
Client: Which?
Title: Consumer champion Which? Uses social tools to fix company cock-ups
Best Professional Sector Social Media Strategy
AWARD
Company: Prodo Digital Marketing Ltd
Client: Walker Smith Way Solicitors
Title: Approachable and Social Law: Social Media for a firm of Solicitors
Best B2B Sector Social Media Strategy
AWARD
Company: Prodo Digital Marketing Ltd
Client: Salons Direct Lts
Title: It's a Snip: Social Media for a Salon Supplier
Best Integrated Campaign
AWARD
Company: Revolver Entertainment
Client: Revolver Entertainment
Title: ANUVAHOOD - THE SOCIAL MEDIA CAMPAIGN THAT TURNED A LOW BUDGET FEATURE FILM INTO A BOX OFFICE HIT
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