This case study outlines the introduction of photo sharing to Yorkshire.com as created and delivered by tourism board Welcome to Yorkshire.
The article highlights the objectives behind the implementation of the ‘Destinations’ section of the tourism website, as well as providing an insight into:
- How photo sharing became instrumental in inspiring people to visit the county
- How the campaign was promoted via social media channels
- The results of the photo sharing campaign, which include increased visitor numbers to Yorkshire
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