Barcelona FC and Argentina forward Lionel Messi has agreed a deal with Electronic Arts to become the face of its FIFA titles.
The deal begins with the upcoming release of FIFA Street next March, and is also expected to appear on FIFA 13 next year.
He has previously appeared on the cover of rival game franchise Pro Evolution Soccer three times, on 2009, 2010 and 2011.
Matt Bilbey, general manager of football at EA Sports, commented: "Our FIFA franchise is the number one selling sports video game franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars.
"With Messi on our team we have the world's best and most exciting player to help EA Sports maintain its global leadership in the years ahead."