Bottle PR tasked with communications account for Sunmagic
Multiple Marketing has tasked Bottle PR with handling communications activity around the company’s fruit juice Sunmagic brand. Sunmagic, which includes both fruit smoothies and juice drinks within its range, was recently launched nationwide through ASDA. Bottle will provide press office support for the brand across trade and consumer press, while also supporting the launch of its new packaging. Claire Cairns, founder and director at Bottle, explained: "We will be launching campaigns targeting everyday people, in order to raise awareness of the availability of the brand in ASDA over the coming months and will support new product launches on an ongoing basis."