21 November 2011 - 9:10am | posted by | 0 comments

Young British Designers are top 50 Fashion Insiders thanks to social media

This case study outlines the strategy behind the launch of the Young British Designers website and the social media campaign accompanying the launch.

The article highlights the background to the launch and campaign, the objectives, the implementation of the strategy and the results of the launch and social media campaign.

The results of the campaign included:

  • Young British Designers being placed at number 18 on the Top 50 Fashion Insiders on Twitter in an independent analysis published in the Daily Telegraph
  • Over 334,000 post views to date on Facebook (Facebook Insights)
  • Industry coverage of the launch, including Vogue, Grazia and London Fashion Week
To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Advertising news by email

Directory Latest