The article highlights the background to the launch and campaign, the objectives, the implementation of the strategy and the results of the launch and social media campaign.
The results of the campaign included:
- Young British Designers being placed at number 18 on the Top 50 Fashion Insiders on Twitter in an independent analysis published in the Daily Telegraph
- Over 334,000 post views to date on Facebook (Facebook Insights)
- Industry coverage of the launch, including Vogue, Grazia and London Fashion Week
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