IPA Media Owner Awards 2011 winners revealed
The first IPA Media Awards saw Specific Media, Google, YouTube, Facebook and News International all pick up trophies on the night.
Announced last night, the ceremony, which aims to highlight best practice among online media owners, saw Microsoft pick up the award for 'Most Innovative Online Campaign', while
Commercial Director Of The Year was named as Ian Dowds, senior vice president UK at Specific Media.
The full list of winners are below:
Most Innovative Online Campaign
Winner: The Register (for Microsoft)
Most Innovative Cross-Media Campaign
Winner: Global Radio (for Sony Ericsson)
Most Effective Online Campaign
Winner: Adnetik (for IG Financial Services)
Highly commended: Tribal Fusion (for VUE Cinemas)
Most Effective Cross-Media Campaign
Winner: News International (for Lloyds Bank Corporate Markets)
Unsung Hero Of The Year
Winner: Matthew Roberts, Senior Delivery Analyst, Specific Media
Highly commended: Jason Tunstall, Head of Products and Services, O2 Media
Sales Newcomer Of The Year
Winner: Emily ffrench Blake, Account Manager, Spotify
Highly commended: Vicky Strong, Assistant Account Manager, Specific Media,
Paolo Janer, Sales Manager, Tribal Fusion
Commercial Director Of The Year
Winner: Ian Dowds, Senior Vice President UK, Specific Media
Highly commended: James Brown, Digital Sales Director, Telegraph
Best Unfeatured Media Owner
Winner: Glam Media
Highly Commended: O2 Media
Survey-based MOA winners:
Best (based on spring and autumn 2011 combined survey results):
Best Overall Media Owner: Specific Media
Best Innovation: Google/YouTube
Best Partnership with agencies: Specific Media
Best Cross-Media Exploitation: Telegraph.co.uk
Most Improved (based on autumn 2011 vs autumn 2010 survey results):
Most Improved Media Owner: Facebook
Most Improved Innovation: IPC Media
Most Improved Partnership with agencies: News International
Most Improved Cross-Media Exploitation: IPC Media