A user centred website for prospective postgraduate students has been developed for Leeds College of Music by Numiko.
The site has been developed as the college revisits both its undergraduate offering alongside postgraduate, in order to attract prospective students to attend, and aims to raise awareness of the courses on offer.
To achieve this, the Leeds digital agency interviewed postgraduate students and also undertook a review of competitor colleges before designing the site layout and page templates, working with Thompson Brand Partners, which also designed the postgraduate branding.
The site will also be used to showcase the college, its tutors and highlight its successful alumni, while offering a look at its facilities.
James Baxter, marketing and development manager, stated: “Leeds College of Music is a progressive conservatoire, renowned for providing a hub for high quality musical activity, and for preparing versatile, creative, musicians for the world’s cultural industries. As a marketing department it’s important that our print and online materials convey this message, something that the postgraduate microsite achieves to the highest standard.”