11 November 2011 - 3:11pm Updated | posted by | 0 comments

Mercedes-Benz to launch ‘Escape the Map’ ad campaign with AMV BBDO

Mercedes-Benz will tomorrow launch its ‘Escape the Map’ ad campaign, created by AMV BBDO, as it aims to attract younger consumers.

The campaign, which will air during The X Factor, follows a young woman called Marie, who finds herself trapped in her C 63 AMBG Coupé in Streetview.

The advert urges consumers to help ‘free’ Marie (@girlinmap, #escapethemap), by working out a series of clues given on the website, in order to win a C-Class Coupe and prevent Marie’s face from remaining blurred like other Streetview images.

The 30 second advert has already been launched on YouTube, with viewers urged to visit the Escape the Map website to see the full interactive film.

David George, marketing director of Mercedes-Benz UK, said: “We’re talking to a new generation of people who double-screen or even triple-screen – watching TV whilst browsing on their iPad or smart phone.”

The interactive film is directed by Cannes Grand Prix winner Carl Erik Rinsch.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...