Independent mobile ad network, InMobi, has appointed Lee Blyth as head of sales.
The appointment of Blyth, who has held the role of mobile advertising lead at Microsoft UK for five years, is part of InMobi’s expansion of its UK and European operations to capture the growing mobile advertising market.
Blyth said:“Mobile advertising is becoming increasingly popular in this region, with 15.5 billion ads delivered in Europe on InMobi’s network between July and September, and 3.6 billion in the UK alone. Our aim is to help advertisers capitalise on this growth.
“With InMobi’s network’s scale and reach, and the creative opportunities made available by our recent acquisition of Sprout, we can enable European brands and agencies to create exciting and engaging HTML5 Rich Media ad campaigns to mobile consumers worldwide.”