9 November 2011 - 5:36pm | posted by | 0 comments

Winner of 'Hello, Future' Music Video Challenge directs spot for Conill's Miami Short Film Festival campaign

Alberto Gomez, winner of the Saatchi & Saatchi, Vimeo and Moby 'Hello, Future' Music Video Challenge has directed a spot for Conill's Miami Short Film Festival campaign.

His ‘Halloween’ spot is the first TV campaign for Conill’s new client, the Miami Short Film Festival, which begins on 12 November, with two other spots called ‘Bedside Table’ and ‘Lover’ to follow.

The spot will air on TV stations in Florida, in English and Spanish, and will be projected at theatres during the festival.

Gomez won the competition to interpret and bring to life one of 3 tracks from Moby's latest album 'Destroyed' at Cannes Lions International Festival of Creativity. His prize was to work on a project for one of the key offices in the Saatchi & Saatchi Global network.

The campaign was shot in Mexico City on 14 October, and was edited at D’avant Garde Media Studio in Santa Monica, California, during the following week. The creative team in Miami, led by Creative Director Rafael Ramirez, have said they are delighted with the outcome.

Ramirez said: "We wanted to show the contrast between long and short things in life and get to the conclusion that shorts are great. Shorts have to be forceful, just like a good 30-second spot, and we found an idea that illustrates just that.”

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