Research reveals only 5% of UK brands have a positive impact on quality of life

Research by Havas Media reveals that only 5% of UK brands have a noticeable positive impact on quality of life, but this also illustrates the great opportunities available to brands. The top 10 most meaningful UK brands, according to this research, have also been revealed.

Here, The Drum highlights a few of the key findings from the report, including:

• The top 10 meaningful UK brands, including Marks & Spencer, Wrigley, O2 and Asda
• The top 20 meaningful global brands, including IKEA, Google, Apple and Mars
• Analysis into the top 10 most meaningful UK brands and how they score
• What defines a meaningful brand
• How meaningful brands contribute to people's lives
• The importance of social and environmental responsibility in brand perception

Illustrated with infographics pointing to key results, the article highlights how these results will encourage marketers to question how they define and measure brand value.