Mobile apps company Apadmi has created a free BlackBerry app for The X Factor, allowing users to watch videos, take a look at behind-the-scenes photos, 'Tap to Clap' to show support for their favourite contestants and get updates on breaking news as they're on the move.
Commissioned by talkbackTHAMES digital, with ITV and Syco, and appointed by Live Talkback, the app was created to enable real time social interaction with BlackBerry Messenger 6 users across the UK.
Garry Partington, Apadmi CEO, said: "It has been great to work with Live Talkback and RIM on this exciting project. BBM6 is a massively popular messaging and social networking platform which, with its mass market reach and younger demographic, is particularly relevant to the audience of The X Factor.”
Malcom Box, CTO of Live Talkback, added:"The app brings The X Factor into the living room more than ever before and enables BlackBerry users to interact with the show in real time, allowing fans to join in with the live TV experience.
“We've worked with Apadmi previously and, through their focus, flexibility and deep technical knowledge, they have shown that they can add considerable value to projects, and create great mobile apps within short timescales."