Google has launched the latest salvo in its conflict with Facebook with an attempt to capture some of the social media giants market share in big name brands.
Google+ Pages has been designed specifically to allow brands and businesses to set up their own accounts to communicate directly with consumers by allowing Google+ account holders to add them to their own “circles”.
Amongst the big hitting names to sign up to the idea are Burberry, Chelsea and Pepsi, lured by the carrot of their marketing messages being displayed in Google’s search results. Prefixing a search request with the “+” sign will also bring up Google+ related content.
Vic Gundotra, senior vice-president of engineering, said: "So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google+ Pages worldwide.”