8 November 2011 - 7:34am | posted by | 0 comments

Google+ lures brands with Pages launch

Google+ lures brands with Pages launchGoogle+ lures brands with Pages launch

Google has launched the latest salvo in its conflict with Facebook with an attempt to capture some of the social media giants market share in big name brands.

Google+ Pages has been designed specifically to allow brands and businesses to set up their own accounts to communicate directly with consumers by allowing Google+ account holders to add them to their own “circles”.

Amongst the big hitting names to sign up to the idea are Burberry, Chelsea and Pepsi, lured by the carrot of their marketing messages being displayed in Google’s search results. Prefixing a search request with the “+” sign will also bring up Google+ related content.

Vic Gundotra, senior vice-president of engineering, said: "So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google+ Pages worldwide.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...