3 November 2011 - 12:49pm | posted by | 0 comments

Heathrow retains iCrossing for digital marketing brief

Heathrow retains iCrossing for digital marketing briefHeathrow retains iCrossing for digital marketing brief

Heathrow has retained iCrossing for a three year digital marketing brief covering online display advertising, paid and natural search marketing and affiliate marketing.

The appointment follows a tender process by Heathrow and builds on iCrossing’s existing search marketing activity for the brand since 2006.

Nick Adderley, marketing and insight director at Heathrow, said: “We’ve worked with iCrossing on search marketing over the past five years and this extension of the relationship is a reflection both of the success of that activity and also of iCrossing’s breadth of capability. There are enormous synergies to be had by combining digital marketing activities under one roof and we’re confident that iCrossing is the right partner to manage that consolidation.”

Mark Raymond, account director at iCrossing, said: “The digital marketing brief for Heathrow is a diverse and exciting challenge. It’s a unique brand that touches the life of millions of UK and overseas passengers and so maximising its online potential is a fantastic opportunity.

“Extending our relationship with Heathrow will mean that we can use the insights we’ve gained in our search marketing activity to maximise the outputs from other marketing channels. We’re aiming to apply the measurability, rigour and ROI that we see in the search world across Heathrow’s digital marketing portfolio.”

iCrossing

Brighton, London

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...