3 November 2011 - 12:49pm | posted by | 0 comments

Heathrow retains iCrossing for digital marketing brief

Heathrow retains iCrossing for digital marketing briefHeathrow retains iCrossing for digital marketing brief

Heathrow has retained iCrossing for a three year digital marketing brief covering online display advertising, paid and natural search marketing and affiliate marketing.

The appointment follows a tender process by Heathrow and builds on iCrossing’s existing search marketing activity for the brand since 2006.

Nick Adderley, marketing and insight director at Heathrow, said: “We’ve worked with iCrossing on search marketing over the past five years and this extension of the relationship is a reflection both of the success of that activity and also of iCrossing’s breadth of capability. There are enormous synergies to be had by combining digital marketing activities under one roof and we’re confident that iCrossing is the right partner to manage that consolidation.”

Mark Raymond, account director at iCrossing, said: “The digital marketing brief for Heathrow is a diverse and exciting challenge. It’s a unique brand that touches the life of millions of UK and overseas passengers and so maximising its online potential is a fantastic opportunity.

“Extending our relationship with Heathrow will mean that we can use the insights we’ve gained in our search marketing activity to maximise the outputs from other marketing channels. We’re aiming to apply the measurability, rigour and ROI that we see in the search world across Heathrow’s digital marketing portfolio.”

iCrossing

Brighton, London

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...