Whitespace creates Caledonia Best website

Caledonia Best launches online

Edinburgh agency Whitespace has created the website for Tennent's new beer Caledonia Best.

The site introduces visitors to master brewers David Shearer and Ross Stewart, promotes the provenance of the ingredients and includes tasting notes to whet the palette.

Caledonia Best was launched at the Lighthouse in Glasgow yesterday. Tennent Caledonian is working with several agencies on its marketing, including Multiply which has created a range of point of sale materials for the beer's launch into pubs this weekend.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff