28 October 2011 - 3:49pm | posted by | 1 comment

Clarks Village launches new campaign with Pangaea TV

Clarks Village, a shopping centre near Glastonbury, has launched a new advertising campaign with Pangaea TV.

The campaign will run across TV, digital and in national press.

Andrew Duncan, head of marketing and communications at Realm Limited, which manages Clarks Village, said: “Our objectives were to create a campaign which would resonate with a more sophisticated breed of outlet shopper who will be attracted by the influx of lifestyle brands we have brought in to Clarks Village. A memorable narrative with attention to detail, a Merseybeat soundtrack and high production values all ensured we achieved an endearing and polished campaign.”

Lesley Dean, producer at Pangaea TV, said: “We were delighted to have the opportunity to work with Clarks Village and Realm Limited on this exciting new project. The commercial was shot over two days and to achieve the look and feel the client desired, we shot on the Arri Alexa. Feedback on the campaign so far has been extremely positive.”

Comments

29 Mar 2012 - 18:28
philp20207's picture

The Clarke's Village advert.

Hi, A merseybeat sound, great! But what's the title of the song? I would be grateful if you could let me know. Kind regards, Phil Phoenix - phil.phoenix1@virgin.net

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...