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Clarks Village launches new campaign with Pangaea TV

Clarks Village, a shopping centre near Glastonbury, has launched a new advertising campaign with Pangaea TV. The campaign will run across TV, digital and in national press. Andrew Duncan, head of marketing and communications at Realm Limited, which manages Clarks Village, said: “Our objectives were to create a campaign which would resonate with a more sophisticated breed of outlet shopper who will be attracted by the influx of lifestyle brands we have brought in to Clarks Village. A memorable narrative with attention to detail, a Merseybeat soundtrack and high production values all ensured we achieved an endearing and polished campaign.” Lesley Dean, producer at Pangaea TV, said: “We were delighted to have the opportunity to work with Clarks Village and Realm Limited on this exciting new project. The commercial was shot over two days and to achieve the look and feel the client desired, we shot on the Arri Alexa. Feedback on the campaign so far has been extremely positive.”

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