Reckitt Benckiser has today announced the launch of crazieRBrands, a suite of eight online and mobile mini-games created by The Workroom and TAMBA.
The mini-games are designed to raise awareness of RB’s corporate brand amongst the college, MBA, and early careerist demographic, with each of the eight games based on a brand: Face Invaders is based on Clearasil; Down the Pan is based on Harpic; and Smooth Operator is based on Veet. It is part of a long-term multi-channel brand awareness campaign that launched in April to reach graduates and people early on in their business careers.
crazieRBrands includes leaderboards, where people play for their consumer goods company and have the opportunity to win a top score prize, of a trip for two, worth nearly $13,000, to one of eight destinations worldwide – New York, Cape Town, Bangkok, Geneva, Barcelona, Iceland, Brazil or India.
Claudia Bach, marketing and PR manager at RB, said: “Game playing brings out people’s competitive spirits, and these are just the sort of people who would fit in at RB. We believe these mini-games will put RB top of mind amongst early careers people. And while all of the games share the same simple click mechanic, TAMBA and The Workroom have made each game quite different and fun in its own right.”