Katy Perry fronts ghd's Scarlet Collection campaign

Katy Perry - the face of ghd

Katy Perry has been given a saucy 1920s makeover in a new ad campaign for ghd.

The American singer is starring in press ads in women's glossies to launch the new Scarlet Collection hair styling range.

Renowned photographer David LaChapelle shot the ads as part of a print campaign created by RKCR/Y&R.

The agency's executive creative director, Damon Collins, said: "The second instalment of Katy Perry as the face of ghd continues the Twisted Fairytales theme, showing her as Snow White. David LaChapelle brings his touch of magic to the shots."

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Cameron Clarke

Cameron Clarke has been a journalist at The Drum for more than 10 years and is now its Deputy Editor. Based in the UK, he is primarily responsible for overseeing The Drum's coverage of the media industry and marketing agencies. His work includes long reads on Brewdog, Patagonia, De Correspondent and the future of sports rights. He was named Feature Writer of the Year at the 2017 PPA Scottish Magazine Awards.

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