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Katy Perry fronts ghd's Scarlet Collection campaign

Katy Perry - the face of ghd

Katy Perry has been given a saucy 1920s makeover in a new ad campaign for ghd.

The American singer is starring in press ads in women's glossies to launch the new Scarlet Collection hair styling range.

Renowned photographer David LaChapelle shot the ads as part of a print campaign created by RKCR/Y&R.

The agency's executive creative director, Damon Collins, said: "The second instalment of Katy Perry as the face of ghd continues the Twisted Fairytales theme, showing her as Snow White. David LaChapelle brings his touch of magic to the shots."

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Cameron Clarke

Cameron Clarke is The Drum's Deputy Editor, and has covered the marketing industry for the title for a decade. Based in the UK, he is now primarily responsible for commissioning and editing The Drum's opinion coverage. He also writes features about brands with unorthodox approaches to media and marketing, such as Brewdog, Patagonia and De Correspondent.

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