19 October 2011 - 4:15pm | posted by | 0 comments

Katy Perry fronts ghd's Scarlet Collection campaign

Katy Perry - the face of ghdKaty Perry - the face of ghd

Katy Perry has been given a saucy 1920s makeover in a new ad campaign for ghd.

The American singer is starring in press ads in women's glossies to launch the new Scarlet Collection hair styling range.

Renowned photographer David LaChapelle shot the ads as part of a print campaign created by RKCR/Y&R.

The agency's executive creative director, Damon Collins, said: "The second instalment of Katy Perry as the face of ghd continues the Twisted Fairytales theme, showing her as Snow White. David LaChapelle brings his touch of magic to the shots."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...