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Trinity Mirror national appoints former Which? magazine editor as product director for digital

Trinity Mirror has appointed the former editor of Which? Online and Which? Magazine, Malcolm Coles, to the newly created role of product director for digital within its national division.

Coles, who was has spent the last four years working as a consultant for global brands and publishers on their digital content strategy, will be responsible for the digital product strategy, while also developing existing and new digital products.

His responsibilities will also include external relationship with key technology partners, while developing third party partnerships.

Chris Ellis, managing director digital of the Trinity Mirror’s Nationals Division, said: “Delivering great product and technology, combined with our unique content, is at the heart of our growth plans. It is terrific that we've been able to attract someone of Malcolm's calibre to the team. He will be a real asset and I’m delighted that he is joining us".

Shana Hills, head of product development will report directly to Coles who will begin his role in November.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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