Heinz creates 20ft beanzstalk in Soho Square with Publicasity
London workers got a shock on the way to their offices today, as Heinz unveiled a 20ft ‘beanzstalk’ in Soho Square to support its latest advertising campaign.
The campaign aims to highlight the fact that three tablespoons of Heinz beans is one of your five-a-day, after it was revealed that only 79% of the nation don’t eat the recommended amount of fruit and vegetables a day.
Visitors to the beanzstalk were able to sample some Heinz baked beans and get their photos taken.
A video of the making of the Beanstalk has been produced by Cleanfeed Media below.
Content created with:
Publicasity
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