Blossom Hill launches campaign for new Vineyard Collection with Pulse Group
Blossom Hill has launched a marketing campaign for it latest Vineyard Collection range with Pulse Group.
The creative work for the campaign was designed to align the collection with premium wines and suggest the brand’s provenance. An in-store and sampling campaign will run until the end of October.
A Blossom Hill gamecard will be given away with every case of wine from the range, giving customers the opportunity to win one of five £1,000 cash prizes. Each bottle in convenience stores will feature a Blossom Hill gift tag.
Mike Spicer, CEO at Pulse Group, said: “We’ve worked with Blossom Hill for several years and we’re excited to launch this new collection, positioning it as the premium wine range for entertaining this autumn.
“The new gamecard and specially-designed gift tags will also build awareness of the brand to appeal to a wider audience.”
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Pulse Group
New business for brand activation agency Pulse Group in 2011-2012 included Colgate Total, BPA, Morrisons, Sanex and World Hepatitis.
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