10 October 2011 - 9:46pm | posted by | 0 comments

The Drum website gets a facelift

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This week marked the beginning of a new era for The Drum online. Three and a half years after we last revamped thedrum.co.uk, we now have a new website which we believe will much improve the way you enjoy our news and feature content online.

Much has changed since The Drum website was last relaunched in March 2008. The media and marketing business has been drastically transformed and so too has the way we report on it.

Today we cover more stories than ever before. Delivering essential industry news and information remains at the heart of what we do but we also now look further afield to cover developments at home and abroad that are shaping the media and marketing industries as a whole.

It is with this in mind that we have redeveloped the site from scratch to make it easier for you to find the news, opinion and feature content that is most relevant to you – whether that’s the skinny on the design agency next door or the latest goings on at Facebook.

Nick Creed, director of digital at The Drum, says: “Our in-house digital team working alongside our project partners CTI have done a fantastic job in developing the new platform. The site has been completely redesigned to respond to the changing media landscape and is a real leap forward in terms of added functionality for our readers.

“Our newly-expanded editorial team means we are now generating more content than ever across a wider geographic area so our new filtering tools means readers can easily see the content that is relevant to them.”

Among these new tools is a considerably more powerful search function. You can now drill down to search by specific categories, sectors and locations. And because of the detailed tags we now add to stories, it is easier to find the people, agencies and clients that mean something to you. A decade’s worth of media and marketing news and intelligence is available to you at the click of a mouse.

When you open the new site you will find the breaking news and columns you have come to expect in a new simplified stream of content on the homepage. Here you will receive the full gamut of The Drum’s reportage.

But subscribers have the powerful option of being able to personalise this homepage so it presents only the content that matters most to them. They can use the new MyDRUM feature to create a tailor-made version of the site by cherrypicking which sectors and regions they are most interested in.

There are more extra features for subscribers including access to exclusive feature reports, creative reviews and case studies. These are all available in a revamped insight section packed full of industry knowledge.

In another big change we have redeveloped our comments system to make it easier to follow discussions under stories. Registered users now have their own profiles to make it easier to see who has commented on each story. You can read much more about the changes we have made, including saying goodbye to anonymous comments, overleaf.

It is not just the nuts and bolts of the site that have changed, but the look of it too. As Nick Rhind, MD of CTI Digital says: “The design of the site was kept clean and simple to ensure that the content was the main focus. The Drum is a news site first and foremost and the site should reflect that.”

All these changes have been made to improve your enjoyment of the site, but how it develops further is down to you. What do you like about it, what do you dislike, and what additions would you like to see? You can use the feedback form on the new site itself or email nick@carnyx.com. We would love to hear your views.

Thanks to Wallop Video who put together our video highlights you see at the top of the page.

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