American Express events team agrees partnership with WRG
American Express has agreed a partnership deal to work with WRG to offer an integrated service for corporate meetings and events.
The venture will run across all services, from venue sourcing and contractual negotiations to creative content development and event staging, with WRG offering its creative development services.
Peter Manning, UK director, American Express Meetings & Events, said: “Corporate spending globally on meetings and events is estimated to be $140 billion annually. We know that corporations are facing challenges with increased scrutiny over their meetings budgets and need to understand and meet new regulations while not compromising on the ultimate design and creativity of their meetings and events. That is why this exclusive agreement is so appealing - through the integration of WRG’s creative marketing services and production capabilities with our planning, sourcing and expense management expertise, corporations will have access to an unmatched approach in all areas of meeting organisation.”
Mark Wallace, chairman of WRG, added: “The collaboration of WRG and American Express Meetings & Events is a landmark offering in the business of live events and meeting management. Creativity is at the core of everything WRG does – striving for brilliance through innovative and unique ideas. Now, with the unrivaled cost-management, planning and sourcing expertise of American Express Meetings & Events joined with the creative vigour of WRG, these fundamental disciplines are fused, offering clients a full-service approach like no other.”