98 billion apps will be downloaded by 2015

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By The Drum Team, Editorial

October 7, 2011 | 2 min read

Research from the Berg Insight has predicted that 98 billion mobile apps will be downloaded by 2015.

The research also suggested that there would be a compound annual growth rate of 56.6% between 2010 and 2015.

Johan Svanberg, senior analyst at Berg Insight, said: "Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers.

"Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015."

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