Health Lottery stand brief for Momentum Instore
With the launch of the Health Lottery, Momentum Instore has been tasked with installing 12,000 stands across the UK.
The entire installation was completed by the retail marketing agency in 10 days by Momentum Instore, and placed in stores such as Clinton Cards, Budgens, Bargain Booze and a number of independent stores, fitted with pens and stocked with game cards.
Richard Williams, account director at Momentum Instore, said: “We were ecstatic to be awarded this project - not only did it give us the chance to demonstrate our expertise and account management skills by managing such a huge logistical challenge, but it is also always exciting to be part of the launch of a new brand.”
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