Big Communications has announced that it is merging its three agencies - Big, Spark and Fuse - into one agency that will now simply be called Big.
The three Leicester-based agencies will come together under one banner with one door and one bottom line.
Big's managing director, Mike Phillipson, said: "From first-hand experience with any of the Big agencies, Clients know that we have always provided them with one seamless team – experts in one communications discipline, but fluent in them all. This move further simplifies our offer under one brand name."
The new identity coincides with a refurbishment programme and an updated website which will feature the new branding.