Big Communications has announced that it is merging its three agencies - Big, Spark and Fuse - into one agency that will now simply be called Big.
The three Leicester-based agencies will come together under one banner with one door and one bottom line.
Big's managing director, Mike Phillipson, said: "From first-hand experience with any of the Big agencies, Clients know that we have always provided them with one seamless team – experts in one communications discipline, but fluent in them all. This move further simplifies our offer under one brand name."
The new identity coincides with a refurbishment programme and an updated website which will feature the new branding.
Comments
It's always been one agency really it is just more marketing babble and hype about nothing!
Is this a restructuring with job losses? It seems to have been dressed up as quite a positive development.
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