Zodion Lighting appointment for Primo PR
Primo PR has been appointed by Zodion Lighting Limited to manage its public relations campaign.
The Sowery Bridge based agency will now aim to raise awareness of the brand amongst local authority decision makers and will focus on trade and national press, as well as broadcast media to drive new business leads.
Cheryl Davies, director of Primo PR, said: “Zodion is the market leading provider of street lighting control technology but until now it has not had a dedicated PR resource. We’re delighted that the company has put its trust in us to deliver a campaign that will deliver tangible results for the business. We will be emphasising the cost and energy efficiency benefits Zodion offers, which at a time when they are under pressure to slash budgets, local authorities need to be aware of.”